Unit 01
Unit 01: Introducing Media Products and Audiences
Unit 01 – Term Plan
Unit 01 – Specification
Unit 01 – Assessment Criteria
Unit 01 – Assessment Feedback
LO1: Understand media products and the
institutions that create them
P1 – Media Institution exploration
– Cross
Creek Pictures
a) Ownershipb) Products
c) Competitors
P1- Assessment feedback
P2/M1/D1 – Investigate and analyse the
film ‘The
Woman in Black’ [2012]
a) Purposeb) Genre
c) Content
d) Meaning
e) Production process
f) Link Purpose, Content & Meaning
P2/M1/D1 - Assessment feedback
LO2: Understand the relationship between
media products and their target audience
P3/M2 – Investigate the relationship between
the film and its target audience
a) Generational Cohortsb) Core and Secondary Audiences
c) Audience Collage
d) Audience Profile
P3/M2 - Assessment feedback
LO3: Understand how media products are
distributed and promoted
P4 – Explore how the film was distributed
and advertised
a) Film Distributionb) Film release investigation
c) Film Marketing Investigation
P4 - Assessment feedback
LO4: Understand ethical, legal, and
regulatory issues associated with media products
P5/M3 – Investigate the legal, ethical and
regulatory issues of the film
a) Audience theoryb) Stereotypes and Representation
c) Legal & Ethical Issues
d) BBFC Investigation
P5/M3 - Assessment feedback
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